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10 Best Mobile App Marketing Companies for 2024

There are nearly 9 million smartphone apps in the world, and over 3.5 million of them are on Google Play, while more than 1.6 million are on the App Store.

Source: bankmycell.com

Aside from an increase in the number of downloads, people are spending more money and time on apps.

In 2023, app store spend and mobile ad spend reached $533 billion and users spent a total of 5.1 trillion hours. The same report predicts that this year, consumer spending on apps will continue to contribute to the growth of the mobile app economy.

As more companies try to penetrate the market with new apps, mobile advertising spend is projected to grow to over $360 billion. Popular channels for mobile ad spend are short-form video and video-sharing mobile apps, according to the mobile report referenced earlier.

Source: data.ai

With billions of apps fighting over who gets the attention of approximately 4.8 billion smartphone users worldwide, how do you get your mobile application to stand out?

Why Your Mobile App Needs Completely Digital Marketing

Picture this: You’ve just created a groundbreaking app that could be a viable solution for specific audiences in your niche. However, users can’t seem to find your app. If they did download your app, they’re not using it as much or they’ve churned and have stopped using your app altogether.

Mobile app marketing is all about effectively promoting your app using a range of marketing techniques and strategies. The industry itself shows rapid and continued growth due to the new developments in the field of AI and machine learning technologies.

In 2023, it was reported that 64.7% of companies surveyed allocated a larger percentage of their marketing budget to mobile ads. Meanwhile, 63.2% allocated a bigger portion of their mobile ads budget to performance marketing, which to mobile app marketers is a critical component in revenue growth and profitability.

This uptick in the interest in performance marketing for apps is driven by the surge in mobile usage. It’s more evident in industries like eCommerce (74.4%), IT (66.9%), and business services (65.4%).

The goal of mobile application marketing is to build awareness, acquire and engage users, position your app as a viable solution, and guide your audience into downloading apps. A well-executed application marketing campaign allows you to generate ROI through monetization via methods like in-app purchases and mobile advertising.

Being on top of users’ minds can seem daunting since there are already millions of apps available. Having an application marketing strategy allows you to figure out how you’re going to engage users at every stage of their journey, from awareness to retention. When done well, your application marketing strategy can help you:

• Enhance app visibility
• Highlight your app’s unique value
• Gain more users to increase downloads
• Retain your audience and keep them engaged
• Turn your target audience into loyal users
• Improve your app’s performance in the app market

List of the Top 10 App Marketing Agencies

Navigating the world of mobile application marketing seems like a tough challenge. The good news is that there are several top-notch application marketing companies that can help you develop an application marketing strategy and put your app in front of a wider audience. Discover the 10 best application marketing agencies in 2024.

1. NinjaPromo

Website: https://ninjapromo.io/industries/mobile-app-marketing

Founded: 2017

Location: London, England, with offices in Dubai, Singapore, Hong Kong, New York, and Vilnius

Number of Employees: 101-200

At NinjaPromo, we live and breathe mobile app marketing. We’re an award-winning mobile application marketing agency that creates custom data-driven marketing strategies to fuel your app’s success.

What sets us apart from other mobile marketing companies is that we understand that each mobile app is unique and requires tailored yet holistic marketing solutions. We combine our data-driven expertise and creative abilities to:

• Analyze data and derive actionable insights
• Identify the best channels to promote your app
• Design a comprehensive media plan to extend your app’s reach and visibility
• Develop effective and engaging content to attract and retain your audience
• Monitor and optimize your application marketing campaigns to drive adoption

Key Services:

• Mobile app marketing services 
• Mobile app design services
• Mobile app development services
• Social media marketing
• SEO
• Paid media
• Paid social
• PR & Outreach
• Branding
• Lead generation, and more

Pricing: We offer a flexible marketing subscription model that starts at around $3,200.

Why Choose Us:

• Whether you’re looking to boost user engagement or drive downloads, our mobile app marketing services leverage data-driven strategies to drive real and measurable results for your mobile application.
• As a full-service application marketing agency, we cover every step of the application marketing process, from analysis to monitoring and optimization to ensure you get marketing strategies and promotional methods that align with your business goals and objectives.

Case Studies: View all case studies

2. Replug

Website: https://rplg.io/

Founded: 2020

Location: Berlin, Germany

Number of Employees: 2-10

Focused on driving app growth, Replug is a full-service mobile app marketing agency that delivers performance-based results. They’ve worked with companies like CodeCheck, Momox, and Intesa Sanpaolo.

Replug focuses on providing full transparency, flexibility, and knowledge sharing. They work closely with clients to develop long-term, data-driven strategies for effective application marketing and unparalleled growth. Their services are designed to help brands improve app visibility and user reach, gain insights for mobile app growth via audits, enhance user LTV, and more.

Key Services:

• Growth consulting
• App store optimization
• Paid user acquisition
• Retention and CRM
• Creative studio
• Tracking and attribution

Pricing: Contact Replug for custom pricing

Why Choose Them:

• Replug is an award-winning full-service application marketing agency that exercises full transparency with every project.
• This mobile app marketing company not only provides custom marketing solutions but also offers mobile OEM marketing designed to help brands reach an untapped audience and new channels.

Case Studies: View all case studies

3. Yodel Mobile Agency

Website: https://yodelmobile.com/

Founded: 2007

Location: London, England

Number of Employees: 11-50

As one of the leading application marketing companies in 2024, Yodel Mobile has helped launch, scale, and transform thousands of apps at various stages of their growth journey. It’s an award-winning agency that has received multiple accolades over the years, including Mobile Marketing Magazine’s “Campaign of the decade” award and the App Growth Awards’ “App Store Optimization Agency of the Year.”

Yodel has helped brands like NBCUniversal, The Economist, and Afterpay achieve their organic growth objectives. Furthermore, they offer comprehensive user acquisition services designed to provide brands with incremental growth strategies, optimized app performance, and a competitive edge.

Key Services:

• App store optimization
• User acquisition
• Mobile consultancy
• Creative studio

Pricing: Contact Yodel Mobile for custom pricing

Why Choose Them:

• Yodel Mobile works with startups and global businesses alike, providing them with holistic mobile application marketing services that drive value.
• Yodel leverages data-driven design to create innovative marketing assets.

Case Studies: Check out their blog to view case studies

4. Phiture

Website: https://phiture.com/

Founded: 2016

Location: New York, with offices in Berlin, London, and Singapore

Number of Employees: 100+

Phiture is one of today’s top application marketing agencies for several reasons. They’ve worked with over 50 clients, including the teams behind some of the world’s most loved apps like:

• Deezer
• Clue
• SoundCloud
• Blinkist

They’ve received numerous awards and recognition from institutions and award-giving bodies like The Drum and the App Growth Awards. As one of the leading ASO agencies, Phiture:

• Develops solutions to improve your App and Google Play Store rankings and boost organic installs
• Offers full-funnel expertise
• Leverages data insights to help improve your app’s performance marketing campaigns

Key Services:

• App store optimization
• CRM, retention, and engagement
• Performance marketing
• Subscription optimization
• Growth consulting

Pricing: Contact Phiture for custom pricing

Why Choose Them:

• Phiture has worked with some of the world’s biggest brands, including Headspace, Adobe, Vevo, Opera, and Skyscanner.
• The agency is known for building systematic frameworks and processes designed to solve each client’s key growth challenges.

Case Studies: View all case studies

5. Moburst

Website: https://www.moburst.com/

Founded: 2013

Location: Kfar Saba, Israel, with offices in San Francisco, New York, and London

Number of Employees: 51-200

As one of 2024’s top application marketing companies, Moburst is a mobile-first marketing agency that has helped startups and brands like Google, Samsung, and Dunkin’ achieve mobile app growth.

Whether you’re looking to provide an enhanced mobile experience to your users or bolster your app’s UI/UX, Moburst offers an array of application marketing services. These are all designed to ensure that all your needs across different touchpoints are met with custom solutions. For instance, their mobile app design services provide users with UI/UX design that caters to different aspects of the user journey. Through this service, your app can:

• Capture your audience’s attention
• Improve user engagement
• Drive rapid adoption and customer loyalty
• Help maximize your KPIs

Aside from app design, Moburst also offers mobile app development services.

Key Services:

• Mobile strategy
• Product strategy
• BI and analytics
• App store optimization
• Conversion rate optimization
• Localizations
• Concept and design

Pricing: Contact Moburst for custom pricing

Why Choose Them:

• Moburst offers a full range of application marketing services (20+) to help take your app’s reach to an even wider audience.
• The award-winning agency has worked with startups, Fortune 500 companies, and notable global brands like Samsung and Google.

Case Studies: View all case studies

6. Admiral Media

Website: https://admiral.media/

Founded: 2019

Location: Marbella, Andalusia

Number of Employees: 11-50

Admiral is an award-winning mobile app marketing firm that employs a holistic approach to application marketing. They utilize a data-driven approach combined with technologies that drive app performance marketing. As one of 2024’s top mobile marketing companies, Admiral specializes in paid user acquisition (campaign optimization, analytics, and more), Apple Search Ads (ASA), mobile app growth consulting, and app store optimization. As a growth consulting agency, Admiral offers services like onboarding optimization, customer journey management, and engagement and CRM strategies.

Key Services:

• User acquisition
• App store optimization
• Performance marketing
• App attribution and analytics
• Competitive analysis

Pricing: Contact Admiral Media for custom pricing

Why Choose Them:

• Admiral has generated apps with over 550 million global downloads.
• The agency uses a range of technologies for app performance marketing and user acquisition, such as Google Ads and Semrush.

Case Studies: View all case studies

7. App Radar

Website: https://appradar.com/

Founded: 2015

Location: Austria

Number of Employees: 51-200

App Radar isn’t just an agency. It also has an app store optimization platform that combines comprehensive marketing expertise with data and AI. With it, you can analyze your app’s performance, find the best keywords to enhance app visibility, and gain insights into the app market. As one of the leading mobile marketing agencies in 2024, App Radar lets you hire ASO and user acquisition experts to bolster your app’s performance. They also provide application marketing consultation services, creatives and CVR optimization, product optimization, and more.

Key Services:

• Market intelligence
• ASO workflow
• Keyword intelligence
• Ratings and reviews management
• App performance tracking
• Ad performance tracking

Pricing: App Radar’s pricing plans start at around $89 per month.

Why Choose Them:

• App Radar is an all-in-one platform for mobile application marketing and works for a range of businesses, from startups and indie developers to corporations.
• Its application marketing platform supports app store launch, app store optimization, and more.

Case Studies: View all case studies

8. App Guardians

Website: https://appguardians.com/

Founded: 2018

Location: Vancouver, BC

Number of Employees: 11-50

App Guardians is a mobile-first advertising agency that specializes in creating data-driven mobile application marketing strategies and utilizing innovative mobile growth techniques. This award-winning agency has worked with a number of brands, providing them with creative solutions like static advertising and video. These include apps like Roadaroo, Quantum, and Breethe. Their expertise in paid UA has helped apps see a significant increase in installs, boost download rates while driving ROAS, and increase the average revenue per user in just four months.

Key Services:

• Paid user acquisition
• Creative services
• App store optimization
• Retention and CRM
• Subscription revenue optimization

Pricing: App Guardians bases its pricing on the number of stores that need to be updated. For custom pricing, contact the agency.

Why Choose Them:

• The App Guardians team has over 40 years of combined experience in application marketing.
• They’re a full-stack product and optimization application marketing agency that covers the entire application marketing process.

Case Studies: View all case studies

9. inBeat

Website: https://inbeat.agency/

Founded: 2018

Location: Montreal, Canada

Number of Employees: 11-50

While inBeat is primarily a micro-influencer agency, it’s also a mobile marketing firm. Their solutions help brands increase app installs, scale user-generated content, and boost user retention. As one of the top mobile application marketing firms for 2024, inBeat has helped clients achieve a 28% average improvement in performance while enjoying up to 65% savings in content creation and cost-per-install. Their comprehensive mobile application marketing strategy covers ideation, finding the right influencers to promote your app, editing and testing content, media buying, and campaign optimization.

Key Services:

• Mobile strategy
• Influencer casting
• Content editing
• Media buying and optimization

Pricing: Contact inBeat Agency for custom pricing

Why Choose Them:

• inBeat leverages influencer marketing, content creation, paid media advertising, and user-generated content to help drive app downloads while reducing CPI.
• The agency provides detailed reporting at the end of every campaign.

Case Studies: View all case studies

10. SEM Nexus

Website: https://semnexus.com/

Founded: 2017

Location: New York, New York

Number of Employees: 11-50

SEM Nexus is a one-stop shop for all your mobile application marketing needs. Aside from offering mobile marketing services, they also help clients build apps through their design and development offerings. They walk clients through the entire process, helping them identify their app’s purpose, target audience, competitors, and monetization opportunities. They can also create and test app prototypes, as well as develop apps with complete functionality for iOS, Android, and hybrid devices. Best of all, since they also cover mobile application marketing, you get access to services like ASO, user acquisition, social search, and user tracking.

Key Services:

• Mobile app design and development
• App store optimization
• Ad marketing
• Influencer marketing for mobile apps
• AI-driven services

Pricing: Contact SEM Nexus for custom pricing

Why Choose Them:

• Aside from application marketing, SEM Nexus can also take care of your app design and development needs. They follow agile development processes to come up with high-quality results and a niche-relevant audience for your app.
• SEM Nexus is capable of marketing different mobile application types for companies in various niches. To further expand your reach, the agency has an extensive network of influencers who can help promote your app and drive downloads.

Case Studies: View all case studies

What Services Should a Great App Marketing Agency Provide?

Mobile app marketing companies offer an array of services. Below are some of the most important ones to look out for.

1. Mobile acquisition. This refers to services aimed at acquiring users by getting them to download and install your mobile application. Mobile acquisition services can include paid advertising and advertising on your preferred social media platforms.
2. App store optimization. ASO is integral to mobile app marketing as it entails optimizing your listing, such as your keywords, description, and app title or name, to boost visibility and discoverability.
3. Mobile marketing strategy. The agency develops a marketing strategy based on data, such as user behavior and audience demographics. This process may also include assessing your app’s strengths and weaknesses and comparing its performance to that of your competitors. Using these insights, the agency can then create a custom marketing strategy that aligns with your marketing goals.
4. Mobile app design and development. If you’re starting from scratch, consider looking for an agency that offers design and development services. They can help you create an engaging app that offers frictionless user experiences.
5. Advertising. This refers to how agencies develop and launch online ad campaigns, as well as creatives, for your app.

Other services include:

• Your mobile application marketing efforts should be cohesive. Look for an agency that can help you develop your branding so that your app can stand out while still improving brand recognition and building brand awareness.
• A great mobile application marketing firm must know how to take data and transform it into actionable insights across different touchpoints.
• Influencer and email marketing. A great agency should be able to leverage relevant influencers to create content and promote your app to their followers. Aside from expanding your reach, influencer marketing can build your credibility and your target audience’s trust. Meanwhile, email marketing lets you reach out to and engage with your target audience. Plus, a great agency will know how to use email marketing to boost retention rates.

What to Look for When Choosing an App Marketing Company

Finding the best mobile app marketing agency for your application is challenging. During your search, you’re bound to come across different mobile marketing agencies. Here’s a rundown of what you should look for or consider when researching the best mobile application marketing firm for your app’s success.

1. Your business’s needs. Before setting out to find the right agency, you must first determine your business needs, who your target audience is, and what your marketing objectives are. Do you need a mobile strategy or are you looking for an agency that can help you build, deploy, and monitor a mobile app? Is your campaign goal focused on converting users or do you simply want to increase app downloads?

2. KPIs. Consider the key performance indicators you’ll be using as these will give you insight into your app’s performance. Make sure that they’re realistic, measurable, and relevant to your marketing goals. Common KPIs used to measure app performance include:

• User growth rate
• Installs and uninstalls
• Subscriptions
• Crash reports
• Session length and depth
• Active users (daily, weekly, and monthly)
• Churn rate
• Retention rate
• Average revenue per user
• Customer lifetime value
• Mobile conversion rate

3. Agency expertise and experience. Assessing an agency’s experience and track record helps you gauge its skills and how it tackles challenges. These also give you an idea of their capability to deliver real results. To evaluate a mobile application marketing firm’s qualifications, consider scheduling an introductory meeting. This gives you the opportunity to ask questions, such as the strategies or tools they’re using, what approaches they employ, and if they’ve worked with other businesses in the same niche as yours.

4. Service offerings. It’s important to work with an agency that offers the exact services you need. While you may encounter many full-service digital agencies, make sure that they also specialize in mobile application marketing and are capable of providing comprehensive services in this space. Services could include:

• App store optimization. This is the process of improving app visibility in the app market. It drives conversions and downloads, as well as boosts click-through rates.
• Mobile acquisition. This leverages effective mobile advertising campaigns and different advertising channels to encourage downloads and installations.

5. Communication skills. The agency should have effective and easily accessible communication channels. You should be able to offer feedback and the agency must promote transparency, as well as provide you with regular project updates.

6. Creativity. Look for a mobile application marketing firm that’s capable of creating innovative strategies and solutions. These could play a big role in helping your app stand out.

7. Adaptability. Is the agency capable of adapting to new industry trends or technologies? Are they flexible enough to scale with your company’s growth? Are they open to modifying strategies when the situation calls for it?

8. Budget. Hiring mobile marketing agencies can be an expensive undertaking. Determine what you can afford to spend and discuss your budget with prospective agencies. They may be able to come up with a solution that ticks all the boxes without breaking the bank.

9. ROI. ROI is a critical component in determining whether or not your mobile application marketing efforts are successful. Generally, a higher ROI indicates that the agency was able to increase your revenue and drive overall growth. Meanwhile, lower ROI may point to a problem in the strategy or solution.

How We Chose the Best App Marketing Company

We chose the top mobile marketing companies based on their expertise, track record, range of services, and their capacity to come up with innovative mobile application marketing strategies. We looked at their case studies and portfolios, as well as customer reviews from their websites and online directories like Clutch. We also reviewed their authority in the field, alongside their ability to use cutting-edge technologies to deliver groundbreaking custom solutions and application marketing strategies.

Increase Downloads of Your Mobile App with NinjaPromo: Mobile Marketing Experts Await You!

We know how to use data and turn them into actionable insights. We’re not afraid to embrace new technologies and methods to develop holistic strategies aimed at boosting your user acquisition, app visibility, and user engagement. At NinjaPromo, we craft solution-based mobile application marketing tactics designed to set you up for success soon after launching your app. Put your app in front of the widest possible audience and get the results you want with the help of our mobile application marketing experts.

Conclusion

Mobile app marketing is a complex endeavor, but when done well, it’s capable of putting your app at the forefront. Whether you’re running a startup or an established company, mobile application marketing is a crucial component that equips your app for success. Working with an experienced and reputable mobile application marketing firm allows you to leverage their expertise and experience to improve your app’s visibility and reach a wider audience, engage and retain users, and drive revenue and overall growth.