Best Content Marketing Tools for 2024

Below are the Best Content Marketing Tools for 2024 – African 2nice publications releases the Best Content Marketing Tools for 2024.

As a content marketer, you have a lot of tasks to accomplish. You need to create and manage your content marketing funnel, create amazing content, manage your outreach campaign, and as well manage a team. And on most occasions, you have to multitask to get these things done.

Here’s the truth – to scale your content marketing, you definitely need tools to automate your work. You cannot do it all by yourself when it comes to content marketing. And to your best interest, there are countless content marketing tools to make your work easier.

At this point, I believe you must already know the full potential of content marketing and how it can impact your business.

Here are the Best Content Marketing Tools

In this post, I reviewed over 45+ best content marketing tools to help you with your content marketing tasks. Here in the list, you will find some of the best email marketing tools, landing page tools, scheduling tools, outreach tools, keyword research tools, and many more.

Absolutely, you wouldn’t be needing all the tools written here. But an average content marketer combines 5 to 7 content marketing tools depending on their task.

Not to waste a bunch of your time, lets get started with the best content marketing tools in the market; there’s a lot to cover.

SemRush is your go-to SEO tool for keyword research and backlinks research. It is undoubtedly one of the best content marketing tools for researching content.

Best known for their keyword research tool, SEMRush provides a detailed analysis of keywords with their difficulty score, monthly search volume, related keywords, and sites already ranking for the keyword.

SemRush earns the medal for being one of the best keyword research tools to use; with different filtering options available.

An important filtering feature for better and accurate research is the country filter. SemRush allows you to narrow your keyword research to a country.

When narrowing your keyword research, SemRush provides unique, different and accurate results.

To content marketers, the ability to carry out keyword research and know what your audience is search for is a plus.

The user base of SemRush includes bloggers and content marketers as the majority.

Beyond keyword research, SEMRUsh is an all in one marketing tool for content, SEO, advertising, and social media marketing.

Needless to say, SEMRush offers a backlink research tool that enables you to carry out deep research of the sites linking to your site alongside their domain authority, spam score, links gained and date, and links lost plus date.

However, SemRush allows you to run a project website that SemRush analyzes every month to give you a report on SEO performance and drawbacks.

You also get SEO site audits that enable you see if there are issues with your website that prevents it from ranking high on search engines. Some plans targeted at SEO agencies offer white label site audits.

Excellent. The cost?

SemRush presently has three standard recurring subscription plans; pro, guru, and business plan.

The pro plan costs $99.95, the standard plan costs $199.95, and the Business plan costs $399.95 per month.

And for agencies or companies in need of a custom plan, SemRush has this available as an enterprise plan.

2. HubSpot


Hubspot is an all-in-one solution for marketing automation, sales, and customer experience ( CRM ). Founded in 2006, Hubspot has been regarded as the best inbound marketing tool for content marketers.

Referring to its tools as hubs, Hubspot offers free CRM hub, sales hub, CMS hub, marketing hub, and Services hub.

Each of the hubs is a tools and features offered by Hubspot software.

Notably, the forever free Hubspot CRM allows you to manage your customers at no extra cost to you.

The free CRM includes a reporting dashboard, company insights, deal tracking, pipeline management, email tracking and notifications, prospect tracking, meeting scheduling, and live chat.

The CMS is the most recent addition to the tool. Hubspot CMS is a content management system with a drag and drop interface, contact attribution reporting, adaptive testing, and SEO recommendation. For details.

3. Constant Contact

Constant Contact is one of the oldest and best email marketing tools with their tools dating as far back as 1995 when it was founded.

Just like many of the other automation tools on this list, Constant Contact offers a simplified solution to email marketing automation.

Offering a drag and drop builder interface, Constant Contact is easy to use and understand.

The ability to trigger emails based on where contacts clicks on your site is a great plus to Constant Contact.

And needless to say, their segmentation feature that helps send hyper-targeted emails is priceless.

Their contact management system allows you to upload your contact list from excel or anywhere you have them stored into Constant Contact database for easy management.

And that’s the strength of the tool; contact management. You don’t have to keep a scattered list of contacts everywhere on the internet. All you need to do is to upload your contacts and Constant Contact takes care of the rest.

Constant Contact offers two pricing plans; Email and Email plus. Their pricing plans aren’t expensive. The email plan costs $20 per month while the email plus plan costs $45 per month.

4. GetResponse


GetResponse is an all-in-one solution for email marketing and definitely not your regular email marketing software. It does more than manage your email list, it provides a webinar solution to host webinars.

Founded in 1998, GetResponse is regarded as one of the oldest and best email marketing service providers in the industry. GetResponse has a library of email templates to help you get started with engaging your subscribers.

The tagging and segmentation tool allows you to slice and dice your list based on their interest in order to send highly targeted emails to your subscribers. GetResponse autoresponders automatically send your subscribers emails based on a trigger. The trigger could be anything from replying to your emails, buying your product, and many more.

GetResponse also houses a library of landing page templates that lets you build a landing page to collect emails from your audience. The landing page templates are advanced enough to help you include attractive offers like videos and webinars on the page.

However, where GetResponse beats the competition is its webinar hosting platform. Rare to see email marketing tools that allow you to host webinars, GetResponse does.

For eCommerce marketing, GetResponse offers abandoned carts, payment processors, automation, store, reporting, and integrations.

The abandoned carts remind customers of all abandoned carts when they’re about to leave your store. The payment processor unlocks different payment gateway for integration on your eCommerce store.

Finally, the pricing plan. GetResponse offers four different pricing plans which are; basic, plus, professional, and enterprise plans. The basic plan starts from $15 per month offering email marketing, autoresponders, and many more features.

The plus plan starts from $49 per month offering all in the basic plan plus contact scoring and tagging, 5 sales funnels, automation builder, and webinar funnels.

And at $99 per month, the professional plan offers all in the Plus plan together with unlimited automation builder, paid webinars, and on-demand webinars.

Finally, the enterprise plan offers all in the professional plan together with transactional emails, account managers, and dedicated IP addresses. For details.

5. LeadPages


LeadPages is created for the main purpose of helping you grow your email subscriber lists. Not your regular email marketing tool, Leadpages does not support sending of regular emails to your list; but is concerned about collecting more emails. It is one of the best landing page builders.

Here’s what LeadPages does. Leadpages has a library of templates for building highly converting landing pages, which you then use to collect emails from your audience. Interestingly, Leadpages has a website builder that allows you to build a custom landing page with a custom domain you own.

Alternatively, you can download the LeadPages WordPress plugin and install your lead page landing page into your WordPress site to make it easier to integrate with an already-prepared site.

The form builders are one of the greatest weapons of LeadPages. LeadPages form builder allows you to create a form with irresistible offers to draw your audience into your list.

Ultimately, Leadpages tutorials and courses will be of help in putting your lead pages in order. Their tutorial is in-depth enough to get you started easily.

6. Fiverr


This is a freelance marketplace that serves as a middleman between freelancers and clients. Fiverr lets you hire a freelancer to help your work on or with you on a project.

As a content marketer, your task involves managing a project and scaling a business through content. If you’re working on a project, then it might be necessary to hire other marketers to work with you. And this is what Fiverr does.

There are loads of services on Fiverr to help you succeed with your content marketing. You might be good in certain areas, but may have challenges in others. A tool like Fiverr will offer a pool of skilled freelancers that will deliver value and allow you focus on your own core expertise.

Fiverr offers the cheapest price for getting a task done, starting from $5. And the interesting point, Fiverr offers different categories and services to choose from.

You’re not billed monthly and neither does Fiverr offer any of the services on their platform.

Small businesses and individuals are the providers of the services you find on Fiverr.

And this makes the pricing of Fiverr services different and negotiable depending on the freelancer you’re hiring.

Where Fiverr comes in is to hold your payment and only pay the freelancer when you confirm that the service is okay.

That said, Fiverr offers a pro service that offers premium service by professionals and this comes at a premium price. Not the $5 service but ranges from $100 and above.

Definitely, with the Fiverr pro service, you can be sure of getting a quality job done for you. Plus, Fiverr examines their freelancers through a test depending on their niche to ascertain the level of their skills.

Definitely, Fiverr will always find its place as one of the best content marketing tools considering the great solution it provides for content marketers.

Absolutely, as a content marketer, you don’t need to do all the tasks yourself. You can outsource some of your tasks to qualified freelancers and have it done for you at a cheaper price, thanks to Fiverr.

We added Fiverr to this list of best content marketing tools because it provides you with a platform to higher talent that will help you succeed in content marketing.

On Fiverr, you will find writers for your blog posts, sales copy, email copy, etc. You can also find experts that will help you with SEO, social media, editing, etc.

To Learn More about how to sell your skills or for opportunities for growing your business on Fiverr.

7. ClickFunnels

Clickfunnels is one of the best content marketing tools and is targeted at building highly effective sales funnels. It is one of the best funnel builders available in the market. Founded in 2014, Clickfunnels was created to help you build a website and a sales funnel to boost your product sales.

The founder, Rusell Brandson, is one of the greatest content marketers with amazing results and has been the reason behind the smart increase in the sales and growth of ClickFunnels. And the achievements made in the six (6) years in the industry, is enough reason to use ClickFunnels.

Still, Wondering what ClickFunnels can do for your business?

To start with, as a content marketer you definitely need a sales funnel to help you target your audience and boost conversion rate. And that’s exactly what ClickFunnels solves for you.

ClickFunnels has amazing features to help you build an effective sales funnel without having to start from scratch. There are templates and beautiful designs for your product website. Moreover, ClickFunnels isn’t lacking in blogging. Websites built by Clickfunnels are well optimized for Google ranking.

Offering different solutions to convert your customers, ClickFunnels offers a one-click upsell feature that allows you to increase your customer value by adding additional products to the cart for customers.

Their membership areas let you create amazing membership pages that host your premium content or subscription content. Definitely you can sell a membership program on a one-time fee or a subscription fee.

Other conspicuous features that you can find in the ClickFunnels dashboard are sales funnel builder, affiliate center, autoresponders, follow-up funnels, and many others.

Where ClickFunnels beat their competition is their tutorials and courses for entrepreneurs and marketers. As a matter of fact, their free and paid courses are next to nothing.

Needless to say, ClickFunnels seems to have a steep pricing, but if you know what you are doing, you will get good value for money. The founder Rusell Brandson has put together this free 30-day summit that provides a 30-day action plan to help you succeed with your marketing.

If you are into coaching, you may be interested in the Perfect Webinar Secrets, which shows you how to create Webinar that sells. He also organises training programs like the DotCom Secrets Summit, where he teaches entrepreneurs how to use sales funnels to build their business. He also has a book Traffic Secrets which teaches you how to use sales funnels to build quality traffic to your website.

ClickFunnels pricing starts at $97 per month for the basic plan, $297 per month for the platinum plan, and $1497 for the collection plan, which is the most expensive plan they offer.

The last word for ClickFunnels is that it’s one of the best assistants for content marketers to build effective sales funnels. Obviously, ClickFunnels is quite expensive, but you will get value for your money.

8. Grammarly


When creating content in the form of blog posts or Ad copywriting, you definitely need to double-check your sentences and blog post to correct Grammatical errors.

Definitely, if you’re a content writer; you need Grammarly.

Grammarly is one of the best writing tools to have as a blogger and content marketer. It helps you to check for any grammatical errors present in your craft.

And the most interesting part of it is that you can use Grammarly free with only a few restrictions compared to the premium plan.

But as expected, the premium plan is the best for content marketers; because it gives more direct and well-optimized suggestions for your words.

Grammarly premium plan allows you to switch from US English to British English. Suitable for both nonnative English speakers and native English speakers, Grammarly allows you to check for errors in your document.

Moreover, Grammarly provides a chrome extension that double-checks your Google Docs while working online. Plus, you can upload your word document to Grammarly and check if its free of errors and mistakes.

As for pricing, the premium plan starts at around $11.66 per month. It is the best content marketing tool for checking grammar and spelling.

9. SharpSpring


Another amazing content marketing tool you might need is SharpSpring. Founded in 1998 and one of the old marketing tools, SharpSpring has grown to become a strong alternative for its competitor, Hubspot.

Rather than being just an email tool, SharpSpring is a full suite marketing automation tool; that allows you to monitor your different marketing campaigns and also track what’s working.

The ability to track what’s bringing results in your marketing campaign is the foundation of SharpSpring according to its founder, Rick Carlson.

Among many features, SharpSpring allows you to send out emails, build landing pages with a library of templates, create forms, design your emails, lead nurturing, automation, lead scoring, and many more. SharpSpring offers different solutions for small businesses, agencies, and enterprises.

Notably, SharpSpring offers flexible pricing plans for different categories of businesses. They offer services for small businesses, agencies, and enterprises.

SharpSpring offers a month to month flexible billing that’s flexible enough to get started easily. The month-month pricing removes the word “commitment” from the pricing, and allows you to stop using the software anytime.

For the small business package, SharpSpring offers three different pricing plans which include the basic plan that costs $550 per month supporting not more than 1500 contacts to reach out to, the second plan that supports 10,000 contacts costs $850 per month, and finally the premium plan that costs $1250 per month offering support for up to 20,000 words.

10. PerfectAudience

Perfect Audience

PerfectAudience is a solution born out of needs created in the content marketing space. A product by SharpSpring (parent company: NowSpot Inc. ), Perfect Audience is built to help you make the best of your paid ads.

What’s more painful than your ads campaign stopping even before you’re able to convert any of your audience?

SharpSpring created PerfectAudience to solve this need. PerfectAudience helps you collate all your retargeting advertising into one application.

Rather than having to switch interfaces and transferring data to collate results of your retargeting advertising, Perfect Audience helps you gather all your retargeting advertising to build that “Perfect Audience”.

A perfect audience helps you to gather retargeting audiences from the Web, Facebook, Twitter, Shopify, mobile, and cross-device.

Definitely, with Perfect Audience, you can retarget lost visitors on your website with your ads and get a better conversion rate.

Interestingly, Perfect Audience is used by some of the best brands on the internet like Eventbrite, AppSumo, New Relic, 99Designs, and many more.

Surprisingly, Perfect Audience does not have a fixed pricing or a fee. Perfect Audience charges you based on the CPM you spend on retargeting ads.

In addition, they offer a two weeks free trial or a free trial until your ad spend reaches $100.

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