There are nearly 9 million smartphone apps in the world, and over 3.5 million of them are on Google Play, while more than 1.6 million are on the App Store.
Source: bankmycell.com
Aside from an increase in the number of downloads, people are spending more money and time on apps.
In 2023, app store spend and mobile ad spend reached $533 billion and users spent a total of 5.1 trillion hours. The same report predicts that this year, consumer spending on apps will continue to contribute to the growth of the mobile app economy.
As more companies try to penetrate the market with new apps, mobile advertising spend is projected to grow to over $360 billion. Popular channels for mobile ad spend are short-form video and video-sharing mobile apps, according to the mobile report referenced earlier.
Source: data.ai
With billions of apps fighting over who gets the attention of approximately 4.8 billion smartphone users worldwide, how do you get your mobile application to stand out?
Picture this: You’ve just created a groundbreaking app that could be a viable solution for specific audiences in your niche. However, users can’t seem to find your app. If they did download your app, they’re not using it as much or they’ve churned and have stopped using your app altogether.
Mobile app marketing is all about effectively promoting your app using a range of marketing techniques and strategies. The industry itself shows rapid and continued growth due to the new developments in the field of AI and machine learning technologies.
In 2023, it was reported that 64.7% of companies surveyed allocated a larger percentage of their marketing budget to mobile ads. Meanwhile, 63.2% allocated a bigger portion of their mobile ads budget to performance marketing, which to mobile app marketers is a critical component in revenue growth and profitability.
This uptick in the interest in performance marketing for apps is driven by the surge in mobile usage. It’s more evident in industries like eCommerce (74.4%), IT (66.9%), and business services (65.4%).
The goal of mobile application marketing is to build awareness, acquire and engage users, position your app as a viable solution, and guide your audience into downloading apps. A well-executed application marketing campaign allows you to generate ROI through monetization via methods like in-app purchases and mobile advertising.
Being on top of users’ minds can seem daunting since there are already millions of apps available. Having an application marketing strategy allows you to figure out how you’re going to engage users at every stage of their journey, from awareness to retention. When done well, your application marketing strategy can help you:
Navigating the world of mobile application marketing seems like a tough challenge. The good news is that there are several top-notch application marketing companies that can help you develop an application marketing strategy and put your app in front of a wider audience. Discover the 10 best application marketing agencies in 2024.
Website: https://ninjapromo.io/industries/mobile-app-marketing
Founded: 2017
Location: London, England, with offices in Dubai, Singapore, Hong Kong, New York, and Vilnius
Number of Employees: 101-200
At NinjaPromo, we live and breathe mobile app marketing. We’re an award-winning mobile application marketing agency that creates custom data-driven marketing strategies to fuel your app’s success.
What sets us apart from other mobile marketing companies is that we understand that each mobile app is unique and requires tailored yet holistic marketing solutions. We combine our data-driven expertise and creative abilities to:
Key Services:
Pricing: We offer a flexible marketing subscription model that starts at around $3,200.
Why Choose Us:
Case Studies: View all case studies
Website: https://rplg.io/
Founded: 2020
Location: Berlin, Germany
Number of Employees: 2-10
Focused on driving app growth, Replug is a full-service mobile app marketing agency that delivers performance-based results. They’ve worked with companies like CodeCheck, Momox, and Intesa Sanpaolo.
Replug focuses on providing full transparency, flexibility, and knowledge sharing. They work closely with clients to develop long-term, data-driven strategies for effective application marketing and unparalleled growth. Their services are designed to help brands improve app visibility and user reach, gain insights for mobile app growth via audits, enhance user LTV, and more.
Key Services:
Pricing: Contact Replug for custom pricing
Why Choose Them:
Case Studies: View all case studies
Website: https://yodelmobile.com/
Founded: 2007
Location: London, England
Number of Employees: 11-50
As one of the leading application marketing companies in 2024, Yodel Mobile has helped launch, scale, and transform thousands of apps at various stages of their growth journey. It’s an award-winning agency that has received multiple accolades over the years, including Mobile Marketing Magazine’s “Campaign of the decade” award and the App Growth Awards’ “App Store Optimization Agency of the Year.”
Yodel has helped brands like NBCUniversal, The Economist, and Afterpay achieve their organic growth objectives. Furthermore, they offer comprehensive user acquisition services designed to provide brands with incremental growth strategies, optimized app performance, and a competitive edge.
Key Services:
Pricing: Contact Yodel Mobile for custom pricing
Why Choose Them:
Case Studies: Check out their blog to view case studies
Website: https://phiture.com/
Founded: 2016
Location: New York, with offices in Berlin, London, and Singapore
Number of Employees: 100+
Phiture is one of today’s top application marketing agencies for several reasons. They’ve worked with over 50 clients, including the teams behind some of the world’s most loved apps like:
They’ve received numerous awards and recognition from institutions and award-giving bodies like The Drum and the App Growth Awards. As one of the leading ASO agencies, Phiture:
Key Services:
Pricing: Contact Phiture for custom pricing
Why Choose Them:
Case Studies: View all case studies
Website: https://www.moburst.com/
Founded: 2013
Location: Kfar Saba, Israel, with offices in San Francisco, New York, and London
Number of Employees: 51-200
As one of 2024’s top application marketing companies, Moburst is a mobile-first marketing agency that has helped startups and brands like Google, Samsung, and Dunkin’ achieve mobile app growth.
Whether you’re looking to provide an enhanced mobile experience to your users or bolster your app’s UI/UX, Moburst offers an array of application marketing services. These are all designed to ensure that all your needs across different touchpoints are met with custom solutions. For instance, their mobile app design services provide users with UI/UX design that caters to different aspects of the user journey. Through this service, your app can:
Aside from app design, Moburst also offers mobile app development services.
Key Services:
Pricing: Contact Moburst for custom pricing
Why Choose Them:
Case Studies: View all case studies
Website: https://admiral.media/
Founded: 2019
Location: Marbella, Andalusia
Number of Employees: 11-50
Admiral is an award-winning mobile app marketing firm that employs a holistic approach to application marketing. They utilize a data-driven approach combined with technologies that drive app performance marketing. As one of 2024’s top mobile marketing companies, Admiral specializes in paid user acquisition (campaign optimization, analytics, and more), Apple Search Ads (ASA), mobile app growth consulting, and app store optimization. As a growth consulting agency, Admiral offers services like onboarding optimization, customer journey management, and engagement and CRM strategies.
Key Services:
Pricing: Contact Admiral Media for custom pricing
Why Choose Them:
Case Studies: View all case studies
Website: https://appradar.com/
Founded: 2015
Location: Austria
Number of Employees: 51-200
App Radar isn’t just an agency. It also has an app store optimization platform that combines comprehensive marketing expertise with data and AI. With it, you can analyze your app’s performance, find the best keywords to enhance app visibility, and gain insights into the app market. As one of the leading mobile marketing agencies in 2024, App Radar lets you hire ASO and user acquisition experts to bolster your app’s performance. They also provide application marketing consultation services, creatives and CVR optimization, product optimization, and more.
Key Services:
Pricing: App Radar’s pricing plans start at around $89 per month.
Why Choose Them:
Case Studies: View all case studies
Website: https://appguardians.com/
Founded: 2018
Location: Vancouver, BC
Number of Employees: 11-50
App Guardians is a mobile-first advertising agency that specializes in creating data-driven mobile application marketing strategies and utilizing innovative mobile growth techniques. This award-winning agency has worked with a number of brands, providing them with creative solutions like static advertising and video. These include apps like Roadaroo, Quantum, and Breethe. Their expertise in paid UA has helped apps see a significant increase in installs, boost download rates while driving ROAS, and increase the average revenue per user in just four months.
Key Services:
Pricing: App Guardians bases its pricing on the number of stores that need to be updated. For custom pricing, contact the agency.
Why Choose Them:
Case Studies: View all case studies
Website: https://inbeat.agency/
Founded: 2018
Location: Montreal, Canada
Number of Employees: 11-50
While inBeat is primarily a micro-influencer agency, it’s also a mobile marketing firm. Their solutions help brands increase app installs, scale user-generated content, and boost user retention. As one of the top mobile application marketing firms for 2024, inBeat has helped clients achieve a 28% average improvement in performance while enjoying up to 65% savings in content creation and cost-per-install. Their comprehensive mobile application marketing strategy covers ideation, finding the right influencers to promote your app, editing and testing content, media buying, and campaign optimization.
Key Services:
Pricing: Contact inBeat Agency for custom pricing
Why Choose Them:
Case Studies: View all case studies
Website: https://semnexus.com/
Founded: 2017
Location: New York, New York
Number of Employees: 11-50
SEM Nexus is a one-stop shop for all your mobile application marketing needs. Aside from offering mobile marketing services, they also help clients build apps through their design and development offerings. They walk clients through the entire process, helping them identify their app’s purpose, target audience, competitors, and monetization opportunities. They can also create and test app prototypes, as well as develop apps with complete functionality for iOS, Android, and hybrid devices. Best of all, since they also cover mobile application marketing, you get access to services like ASO, user acquisition, social search, and user tracking.
Key Services:
Pricing: Contact SEM Nexus for custom pricing
Why Choose Them:
Case Studies: View all case studies
Mobile app marketing companies offer an array of services. Below are some of the most important ones to look out for.
Other services include:
Finding the best mobile app marketing agency for your application is challenging. During your search, you’re bound to come across different mobile marketing agencies. Here’s a rundown of what you should look for or consider when researching the best mobile application marketing firm for your app’s success.
1. Your business’s needs. Before setting out to find the right agency, you must first determine your business needs, who your target audience is, and what your marketing objectives are. Do you need a mobile strategy or are you looking for an agency that can help you build, deploy, and monitor a mobile app? Is your campaign goal focused on converting users or do you simply want to increase app downloads?
2. KPIs. Consider the key performance indicators you’ll be using as these will give you insight into your app’s performance. Make sure that they’re realistic, measurable, and relevant to your marketing goals. Common KPIs used to measure app performance include:
3. Agency expertise and experience. Assessing an agency’s experience and track record helps you gauge its skills and how it tackles challenges. These also give you an idea of their capability to deliver real results. To evaluate a mobile application marketing firm’s qualifications, consider scheduling an introductory meeting. This gives you the opportunity to ask questions, such as the strategies or tools they’re using, what approaches they employ, and if they’ve worked with other businesses in the same niche as yours.
4. Service offerings. It’s important to work with an agency that offers the exact services you need. While you may encounter many full-service digital agencies, make sure that they also specialize in mobile application marketing and are capable of providing comprehensive services in this space. Services could include:
5. Communication skills. The agency should have effective and easily accessible communication channels. You should be able to offer feedback and the agency must promote transparency, as well as provide you with regular project updates.
6. Creativity. Look for a mobile application marketing firm that’s capable of creating innovative strategies and solutions. These could play a big role in helping your app stand out.
7. Adaptability. Is the agency capable of adapting to new industry trends or technologies? Are they flexible enough to scale with your company’s growth? Are they open to modifying strategies when the situation calls for it?
8. Budget. Hiring mobile marketing agencies can be an expensive undertaking. Determine what you can afford to spend and discuss your budget with prospective agencies. They may be able to come up with a solution that ticks all the boxes without breaking the bank.
9. ROI. ROI is a critical component in determining whether or not your mobile application marketing efforts are successful. Generally, a higher ROI indicates that the agency was able to increase your revenue and drive overall growth. Meanwhile, lower ROI may point to a problem in the strategy or solution.
We chose the top mobile marketing companies based on their expertise, track record, range of services, and their capacity to come up with innovative mobile application marketing strategies. We looked at their case studies and portfolios, as well as customer reviews from their websites and online directories like Clutch. We also reviewed their authority in the field, alongside their ability to use cutting-edge technologies to deliver groundbreaking custom solutions and application marketing strategies.
We know how to use data and turn them into actionable insights. We’re not afraid to embrace new technologies and methods to develop holistic strategies aimed at boosting your user acquisition, app visibility, and user engagement. At NinjaPromo, we craft solution-based mobile application marketing tactics designed to set you up for success soon after launching your app. Put your app in front of the widest possible audience and get the results you want with the help of our mobile application marketing experts.
Mobile app marketing is a complex endeavor, but when done well, it’s capable of putting your app at the forefront. Whether you’re running a startup or an established company, mobile application marketing is a crucial component that equips your app for success. Working with an experienced and reputable mobile application marketing firm allows you to leverage their expertise and experience to improve your app’s visibility and reach a wider audience, engage and retain users, and drive revenue and overall growth.
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