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10 Best Healthcare Digital Marketing Agencies & Companies in 2024
Every minute, there are 70,000 Google searches related to health, and these searches lead to three times more hospital visits compared to those who don’t search.
Hence, online healthcare marketing is one of the best ways for healthcare providers to acquire more patients online.
Reputed medical and healthcare marketing agencies research the best keywords to find and engage potential patients. They also help to optimize the website and improve the patient experience.
I have curated this list of the best medical marketing agencies that have assisted healthcare brands, hospitals, and pharmaceutical companies in achieving sustained growth.
Importance of Digital Marketing in Healthcare
Healthcare sector digital marketing effectively reduces patient acquisition costs. This is why most medical brands are increasing their budget for medical advertising.
A recent healthcare survey was conducted by BIA Advisory Services and SalesFuel to find out how much healthcare organizations and medical practitioners plan to spend in 2024.
The results?
- Over $12 billion will be spent on local healthcare advertising in 2024.
- Hospitals, as well as the offices of physicians, dentists, and chiropractors, are among the highest spenders.
- Direct mail, PC/Laptop, and TV OTA are the media channels that spend the most.
- Over 60% of participants reported that they have either used or plan to use generative AI for advertising.
Data-driven healthcare digital marketing and brand development is important for several reasons:
- Amplify Digital Strategy and Branding: The global healthcare advertising market will reach over $60 billion by 2031. Using digital marketing techniques like social media community building, SEO, and content marketing, hospitals, and healthcare providers can get their brands noticed by potential patients.
- Defeat Online Competition: In 2024, more than 75% of healthcare providers will invest in SEO to reach new patients. To defeat your niche competitors, it is important to invest in advanced medical SEO tactics provided by a reputed healthcare marketing agency.
- Convert More Potential Patients Online: Health and wellness advertising companies can turn curious visitors into actual patients through smart data intelligence and research. They are competent in identifying and reducing the common barriers to conversions in healthcare websites.
- Build Trust with Patients: Sharing useful content for different health conditions, patient stories, and reliable healthcare info helps medical companies increase patient trust. Healthcare advertising agencies have experienced pharmaceutical and medical copywriters to create patient education materials with transparency and honesty.
- Decrease Costs: Healthcare organizations can drive better investment returns by using advanced healthcare marketing strategies. For example, investing in healthcare content marketing can generate 3X the number of leads and cost 62% less than other channels. Online channels like SEO, social media, and PPC advertising are measurable and offer a higher ROI than traditional media.
Features of Healthcare Marketing Agencies
Healthcare marketing agencies specialize in promoting healthcare companies, medical practices, pharmaceutical brands, and medical organizations.
Here are some key features and services offered by a healthcare marketing agency:
- Medical Website Development and Optimization: Creating patient-centric websites that emotionally support the potential patients throughout the patient journey.
- Pay-Per-Click (PPC) Advertising: Applying advanced healthcare PPC tips like location targeting and ad extensions to attract more qualified website traffic.
- Social Media Marketing: Developing strategies and managing social media platforms to facilitate patient support and maintain patient interaction.
- Healthcare Content Marketing: Creating patient-focused content that answers the most pressing questions searched by potential patients.
- Email Marketing: Designing and sending newsletters to share health-related information and to increase patient retention.
- Brand Development: Creating a good brand story to connect with patients emotionally and maintain a unique and strong brand reputation.
- Copywriting: Writing case studies, ads, articles, and guides using evidence-based claims and compelling storytelling.
- Media Relations: Building relationships with medical journalists and community care media outlets to secure positive coverage.
- Online Reputation Management: Understanding how your patients are reviewing your business and managing your healthcare practice’s good reputation.
- Patient Acquisition Strategies: Using the best strategies to move potential patients through the sales funnel and attract new patients. Your medical branding agency will plan the best plan based on your patient acquisition and retention goals.
- Analytics and Performance Tracking: Deciding on KPIs and adding tracking codes to accurately measure the performance of patient acquisition campaigns. They have a number of marketing diagnosis tools to review the effectiveness of advertising tactics.
List of the Top 10 Healthcare Digital Marketing Agencies
1. NinjaPromo
We are a reputed healthcare marketing agency known for our expertise in creating data-driven marketing campaigns.
Our medical marketing experts use a performance-based approach to help healthcare providers increase brand visibility and attract new patients.
We are recognized for our digital marketing excellence with prestigious awards. We have won the Bronze Winner title in Promotion Materials for Social Change at the 2023 Indigo Awards. Additionally, we have won the City Award, National Award, Regional Award, Global Award, and Industry Ranking Global, further solidifying our position as a leader in the field.
As an expert healthcare video production company, we create pitch-perfect medical animation videos to educate your target audience. Our expert healthcare marketing team helps your brand grow faster and cheaper.
🔗Website: Ninjapromo.io
⏳Founded: 2017
📍Location: London | New York City | Dubai | Hong Kong | Singapore | Vilnius
🧑💻Number of Employees: 101-200
📉Key Services:
- Medical Branding
- Community Management
- Healthcare SEO
- Social Media Promotion
- Lead Generation
- Paid Media
- PR and Outreach
- Reputation Management
- Video Marketing
💸Pricing: Starts from $3200/month. You can check out our unique marketing subscription model here
✅Why Choose Us:
- Being a full-service digital marketing agency, we design medical promotion strategies built on solid data insights, ensuring that every campaign is optimized for success.
- We believe in storytelling and help you create entertaining campaigns containing tailored messages for specific patient cohorts.
2. Evolve
Evolve Healthcare Marketing is a specialized healthcare agency with expertise across 17 specialties, including health systems, academic medical centers, and physician practices.
Their transparent and collaborative approach ensures clients receive impactful healthcare marketing programs aligned with their goals, supported by real-time reporting dashboards for visible results.
🔗Website: Ehmresults.com
⏳Founded: 2001
📍Location: Los Angeles, CA
🧑💻Number of Employees: 201-500
📉Key Services:
- Digital Advertising
- Search Engine Optimization
- Social Media Advertising
- Conversion Rate Optimization
- Remarketing
- Video Advertising
- Content Analytics
- Website Development
- Local SEO
- Link Building
- Reporting
💸Pricing: Contact for custom pricing
✅Why Choose Them:
- By leveraging technology and analytics, they deliver tailored solutions to effectively reach and engage target audiences.
- Whether accelerating practice expansion, enhancing new patient acquisition, or facilitating physician recruitment, Evolve is committed to driving healthcare organizations’ success.
📁Case Studies: View all case studies
3. CMI Media Group
CMI Media Group is a full-service health marketing agency specializing in strategic medical marketing and innovation. It ensures that your messages reach healthcare consumers through automated customer journey orchestration and targeted modular content delivery.
🔗Website: Cmimediagroup.com
⏳Founded: 1989
📍Location: Philadelphia, PA
🧑💻Number of Employees: 1001,5000
📉Key Services:
- Strategy and Planning
- SEO
- SEM
- Social Media Promotion
- Influencer Marketing
- Campaign Analysis
- Investment Analytics
- Audience Development and Insights
- Media Mix Optimization
- Audience Segmentation
- Media Buying
- Customer Experience Marketing
💸Pricing: Contact for custom pricing
✅Why Choose Them:
- They have over 30 years of experience in marketing strategies for healthcare services, having honed their expertise in building critical media paths to support targeted therapeutic areas.
- Their dynamic team of diverse backgrounds ensures that they understand how audiences consume information to achieve healthier outcomes. This allows them to guide clients towards better relationships with their ideal audiences.
- Additionally, CMI Media Group combines the best technology, data, and people in the industry to deliver unmatched business results for their clients.
📁Case Studies: View all case studies
4. Intrepy
Intrepy is a leading healthcare marketing agency that drives patient growth and increases revenue for private medical practices and healthcare organizations. Trusted by leading surgical practices and MSOs, Intrepy’s expertise ensures effective patient engagement throughout their journey. They are the go-to choice for medical practices looking to increase their online presence and attract new patients.
🔗Website: Intrepy.com
⏳Founded: 2014
📍Location: Orlando, Florida
🧑💻Number of Employees: 11-50
📉Key Services
- Medical SEO
- Healthcare Social Media
- Google Ads Management
- Programmatic Display Ads
- Social Ads
- Remarketing
- Custom Website Design & Development
💸Pricing: $150/$199/hr
✅Why Choose Them:
- Their HIPAA-trained team of experts delivers tailored healthcare marketing strategies exclusively for medical organizations.
- Intrepy’s focus on healthcare marketing for over a decade guarantees industry-leading results and a dedicated partnership to achieve long-term success.
📁Case Studies: View all case studies
5. Healthcare Success
Healthcare Success is a specialized healthcare marketing agency dedicated to empowering healthcare professionals (HCPs) and consumers. Focusing on integrated marketing strategies, the agency offers a comprehensive range of medical advertising services, including branding, digital marketing, traditional advertising, and analytics.
🔗Website: Healthcaresuccess.com
⏳Founded: 2006
📍Location: Irvine, CA
🧑💻Number of Employees: 11-50
📉Key Services:
- Digital Marketing Services
- SEO
- Paid Search
- Social Media Promotion
- Programmatic Advertising
- Content Marketing
- Reputation Management
- Website Design
- Marketing Strategy & Planning
- Branding Creative Services
- Multicultural Marketing
- B2B Marketing To Doctors & HCPS
- Reporting & Analytics
💸Pricing: $150 – $199 / hr
✅Why Choose Them:
- They have a multidisciplinary team offering deep industry knowledge and insights; the agency empowers clients to win lifelong consumers and outshines competitors through inspired and integrated marketing strategies.
- By using various channels and analyzing data, Healthcare Success ensures that its clients can effectively connect with healthcare professionals and consumers at every step of the buying process.
- They concentrate on increasing revenue, establishing strong brands, and providing measurable outcomes, which makes them a great choice for any healthcare organization aiming to succeed in today’s competitive environment.
6. Avant Healthcare
Avant Healthcare is a top-rated pharmaceutical marketing firm committed to improving patient lives through strategic, omnichannel campaigns. Focusing on authenticity and meaningful engagement, Avant Healthcare leverages its full-spectrum suite of digital solutions to create immersive promotional medical education engagements, drive brand resonance across modern HCP channels, and provide expertly designed services for Medical Affairs organizations.
🔗Website: Avanthc.com
⏳Founded: 2003
📍Location: Maitland, Florida
🧑💻Number of Employees: 501-1000
📉Key Services:
- HCP Advertising
- Brand Development Campaigns
- Omnichannel Marketing
- Medical Storytelling
- Performance Metrics Market Research
- Live Audience Engagement
- Response Meeting Planning
💸Pricing: Custom pricing is available
✅Why Choose Them:
- Through advanced analytics, tailored meeting planning, and a strategic speaker bureau, Avant Healthcare ensures that real insights and tailored solutions drive every aspect of its client partnerships.
- Avant Healthcare continues to lead the charge in delivering impactful healthcare communications with a client roster that includes top pharmaceutical companies and industry pioneers.
📁Case Studies: View all case studies
7. TRAFFIK Health
TRAFFIK Health is a full-service healthcare agency with over two decades of experience. Their medical marketing specialists offer a unique blend of creativity, innovation, and strategic prowess. From refreshing healthcare marketing strategies to sparking authentic engagement in underserved communities, they consistently deliver excellence.
🔗Website: Traffikhealth.com
⏳Founded: 2001
📍Location: Irvine, CA
🧑💻Number of Employees: 11-50
📉Key Services:
- Brand Strategy
- Omnichannel Advertising
- Web Design & Development
- Market Analysis
- Attribution & Analytics
- Interactive Media Planning
- Healthcare Public Relations
- Multicultural Marketing
- Event Production
- Experiential Digital Campaigns
💸Pricing: $200 – $300 / hr
✅Why Choose Them:
- They bring over 20 years of experience driving measurable results and delivering industry-disrupting creatives in the healthcare sector.
- They have accolades such as being recognized among Inc. 5000 America’s Fastest Growing Companies and serving as Forbes’s Official Agency Partner.
📁Case Studies: View all case studies
8. Ogilvy Health
Ogilvy Health is one of the top healthcare marketing companies, launched in 1948 by David Ogilvy. From iconic, behavior-changing ideas to value-driving strategies, they craft innovative solutions that resonate with audiences and drive meaningful results.
🔗Website: Ogilvyhealth.com
⏳Founded: 1948
📍Location: New York
🧑💻Number of Employees: 1001-5000
📉Key Services:
- Brand Development and Promotion
- Data Intelligence and Strategy
- Experience and Innovation
- Medical PR
💸Pricing: Contact for custom pricing
✅Why Choose Them:
- As one of the oldest healthcare marketing agencies, they have a long history of inspiring brands and people to make a meaningful impact on the world.
- They are a reliable healthcare marketing partner for health and wellness businesses aiming to create iconic, behavior-changing initiatives.
📁Case Studies: View all case studies
9. Adept
Adept is one of the finest healthcare marketing agencies. It specializes in delivering profitable patient acquisition strategies. Over the years, it has achieved substantial growth for numerous healthcare providers, leveraging its deep understanding of healthcare industry dynamics.
🔗Website: Adeptmarketing.com
⏳Founded: 2008
📍Location: Columbus, OH
🧑💻Number of Employees: 11-50
📉Key Services:
- Competitive Analysis
- Patient Persona Creation
- Programmatic Advertising
- Remarketing
- SEO Auditing
- SEO Migration
- Content Marketing
- Technical SEO
- Local SEO
- A/B Testing
- UX/UI Research & Design
- Landing Page Optimization
- Digital PR
- Influencer Outreach
- Thought Leadership
💸Pricing: Contact them for custom pricing
✅Why Choose Them:
- They help healthcare clients grow their brands through innovative digital marketing strategies that deliver tangible results.
- The agency leverages qualitative and quantitative insights to optimize website experiences, ensuring they enhance the digital journey for every visitor.
- They prioritize purposeful growth in all their paid media campaigns, focusing on real business outcomes rather than vanity metrics.
📁Case Studies: View all case studies
10. Thrive
Thrive is a leading healthcare marketing agency offering tactical online marketing solutions.
Their expertly crafted custom SEO strategies help healthcare brands grow organic traffic and boost engagement. Moreover, Thrive’s local SEO services optimize medical organizations’ online presence through social outreach, content marketing, and geo-targeted keyword optimization.
🔗Website: Thriveagency.com
⏳Founded: 2005
📍Location: Dallas, Texas
🧑💻Number of Employees: 51-200
📉Key Services:
- Competitor Analysis
- Search Engine Optimization
- Social Media Marketing
- Local SEO
- Online Reputation Management
- PPC Advertising
- Website Design
- Content Writing
- Conversion Rate Optimization
💸Pricing: $100 – $149 / hr
✅Why Choose Them:
- When you choose Thrive, you partner with a team of passionate digital marketing professionals. They craft data-backed strategies, drawing on over a decade of experience helping hospital and pharma businesses grow.
- They provide regular reports with full transparency, so you’re always aware of the impact of your marketing investments.
- Their project managers are committed to keeping you informed and up-to-date throughout your campaigns, ensuring you deliver on time and with excellence.
📁Case Studies: View all case studies
What to Look for When Choosing a Healthcare Digital Marketing Agency
Use this checklist to select a healthcare marketing partner to reach your campaign goals:
- Decide the Performance Metrics: Before discussing, ensure the agency can articulate how they support your medical organization’s specific objectives with measurable results. Check their client reports and case studies for KPIs and other advertising performance data. Review how they benchmark the data at the start of the project and which metrics they continue tracking each month to show progress.
- Check their Healthcare Expertise: Look for a health marketing agency that has achieved past successes that align with your own goals and circumstances. A healthcare digital marketing agency that has experience in creating innovative and successful advertising campaigns for medical organizations is the one you should approach. To understand their work, read their previous medical advertising case studies, testimonials, and customer reviews.
- Evaluate Their Understanding and Awareness of the Healthcare Ecosystem: Discuss recent trends and how they affect your local competitive environment. Inquire about the agency’s experience with local businesses and their understanding of media dynamics.
- Check Their Team: A solid healthcare marketing team is essential to grow your business. Check the ‘About us’ section on their website for an idea of the management team. Also, see their LinkedIn profile to see their team size and endorsements. A superior medical marketing agency should have an experienced workforce. Understand the expertise of their team and how it aligns with your needs. Ensure they’re not just a niche provider but a comprehensive solution.
- Prioritize Results Over Aesthetics: While a flashy portfolio is nice, prioritize outcomes over appearances. Discuss case studies where tangible success metrics were achieved, demonstrating the agency’s credibility.
- Discuss Pricing: Pricing is perhaps the most decisive factor when selecting a medical advertising company. Don’t just look at the prices but also their overall experience. A specialized medical digital marketing agency will always cost more compared to a newly launched service. Your healthcare marketing investment impacts your long-term brand value, so consider this factor and then decide. Also, discuss any hidden costs, contracts, payment processes, etc. You should be careful and informed before signing any contracts and discussing pricing to avoid surprises later.
Effective Solutions for Medical Projects: Digital Marketing by NinjaPromo
At NinjaPromo, we offer effective healthcare marketing solutions tailored specifically for medical projects.
In an industry rife with complex terminology, our content strikes the perfect balance between educating and converting audiences, simplifying intricate concepts into easily digestible content.
With years of experience in the healthcare sector, we understand the unique challenges medical companies and healthcare providers face.
Our tailored healthcare marketing solutions, combining captivating visuals with persuasive storytelling, ensure that every healthcare marketing goal achieves its intended objectives.
We cover various healthcare sectors, from patient-centered explainer videos to promotional content for pharmaceuticals, technological products, and medical devices.
Our healthcare marketing strategies are designed to enhance visibility, engagement, and conversions for medical projects, ensuring they reach their target audience effectively.
As a leading healthcare digital marketing agency, we offer a full suite of healthcare marketing services, including scriptwriting, animation, and marketing strategy. We deliver results-driven solutions that enhance brand visibility and credibility in this diverse and dynamic industry.
Conclusion
Healthcare marketing companies win patients and enhance your business reputation.
Unlike other digital marketing firms, specialized healthcare marketing agencies grow their services by working with hospitals, clinics, medical practitioners, and doctors
A highly qualified healthcare marketing agency will help to make your website patient-centric to get you low-cost, genuine leads.
Take the help of the leading medical advertising agencies to increase online patient referrals effectively.
